Well I will admit to it. I, as the majority of the beauty blogging community, have been in convulsions with excitement waiting and waiting for this mascara to be released! As my local Sephora unfortunately is a smaller one, it was a few days behind schedule so I went there every single day. By now the girls and the shop manager know me pretty well, so they knew why I kept stalking them! :D When these babies finally arrived, they waited for me and although the product was not yet placed on the shelves, they brought it out for me from the back and I could purchase the first one in my town! That filled me with considerable pride and the sense of having achieved something great ;) :D
Never before have I been this excited about a mascara, especially not a black one, so I really looked forward to start using it the day after. I have always preferred brown mascaras, and still have a soft spot for them. But over the years I have recognized that black is probably somewhat more versatile, and does not necessarily need to look harsh just because I am very pale.
But let's move on to 'They're Real' itself. This mascara comes with a silicone brush that has both horizontal, and some vertical bristles. The vertical bristles at the top of the brush make it slightly similar to the famous Givenchy Phenomeyes mascara, and I must say I like this feature a lot. Those little bristles on the dome shaped tip work very well, and I love using the brush (also) vertically! So while half the magic is in the brush and bristles (which really enable you to "mold" and model your lashes in a number of ways), the other half is in the formula. The formula promises to be jet-black, long wearing and glossy; giving length, curl, volume, lifting and separation. In all truthfulness, I can only confirm!
This is actually a product that does exactly what it says! Using this mascara, I get lashes that are simply amplified in every sense! They are thicker, longer and being lifted really open up the eyes. I can also see the curl effect and separation and the slight glossy effect which brings that extra sheen to your eyes. It just looks very very blimmin' good! Now do mind two things though!!!
1. Use it for a couple of days, play with it and experiment application! Read the advice on the Benefit webpage, it can come in handy, especially if you are not some mascara guru. Although it is not rocket science, and we have all used a mascara before, I personally think every new mascara (brush) takes some getting used to, and you need to feel how it works best for you. Your lashes will look great from first application, but give it a little time and you will see that as you get to know the product, the results get only better and better!
2. The formula is both creamy and liquid just to the right point. Application is effortless, and in a second or two it sets. It sets, and then it stays on. And I do mean it stays on! This mascara does by no means melt, or migrate, sprinkle you with crumbles during the day or give you panda eyes! Being nearly 9 months pregnant, I really do not like much fuss with my makeup (and even before I always represented a more laid back and practical, as simple as possible approach), and with this mascara I am safe. I go out to walk (or better put waddle) around in the august heat of Italy. Then I go to rest, I sleep, I get up, I do this and I do that.... And this mascara is still where it was in the morning when I put it on. In the evening, I just pat it with some water, and then wipe it off with a big cotton pad soaked with a generous spot of bi-phase eye makeup remover. You do need a good eye makeup remover, but it does come off easily that way; no need for lash ripping rubbing of your eyes. What is really nice with the formula that while it is not water proof and harsh, and does not dry your lashes to crusts so they break off, it really is very resistant and long lasting.
Need I say more? This will surely be a staple product of mine. A reliable product, that delivers and costs an affordable 22.50 EUR (especially if we consider the prices of let's say L'Oreal in this country) while being a more sophisticated, adult and quality product than many of it's supermarket counterparts (for a cost not much more elevated).
I am a devoted fan. <3<3<3

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