Sunsilk Co-Creations

Although it has been available for some time now in other European countries, it has finally arrived also to us now, the new, redesigned and more professional line of Sunsilk: Sunsilk Co-Creations. They have remained a low cost hair care line, however the approach and the targeted consumer group seems to have changed.

The selection is pretty much the same, and they have kept the color coded bottles. But with a more sleek and refined packaging, and the name of a celebrity hair stylist associated to each one of the (new) formulations, Sunsilk is now more adult and "salon".

As you perhaps recall I already adore Sunsilk products, therefore I was quite happy to discover this news as well. We need more low cost, but high quality products available for us also in Italy.